As a professional graphic designer I can tell you that it is complicated and even respectable not to make use of one hundred percent of the theory, I can understand that but that does not mean you should ignore it or much worse forget the general parameters that involve being a #graphicdesigner or as I have called to cover all of you: creative professionals.
If we had to define graphic design in a professorial way, what would it be for you, and I ask you this question because I keep seeing colleagues, students and “related” people making the same mistakes over and over again. Disrespecting margins, not prioritizing reading and ignoring contrast are actions of those who have no idea of what it means to design, so let's address this situation from the beginning.
Graphic design is a discipline that is in charge of transmitting a specific message with images, aimed at a specific audience and with clear objectives. For this task it uses shapes, colors, typographies and all kinds of visible elements, which is why it is also known as visual communication, and it refers both to the result itself and the work behind it.
That means that unfortunately for many, design is not only the mockup or the great logos invented without a message and without an objective... Works that do not solve any kind of need or request, design in short IS SOLUTION, to what? Easy, to a visual problem.
There is something cool that I had not contemplated when I made a first video about this topic and that is that if design is communication, you have to understand, understand and exploit the code through which this information is transmitted and this code is known as #visuallanguage.
It is not an easy task to summarize everything a designer needs to know, since it will depend on the area you want to work in, the work you do and the results you are looking for. However, there is certain knowledge that all people dedicated to this profession should have (whether or not they have a card that proves they have studied it), at least in a basic way, and I am going to list them below:
Composition, Colorimetry, Size, Shapes, Grid, Drawing, Texture, Visual Rhetoric, Visual Representatives, and many, many more but the ones mentioned here are the basic pillars to build a #buenendesign.
So if you are reading this, and you think that only using software will make you a designer, I feel sorry for you but you need much more than a #photoshop tutorial to develop the mental and motor skills necessary to practice design.
The above is the example of a false belief of the medium nowadays, it is a farce that involves telling a community of NON connoisseurs that graphic design is the result of learning the complete adobe suite when even through my program #Brandpro I have demonstrated with real cases that the last thing you need to design a logo (for example) that communicates, impacts and sells, is the software... why do I tell you that it is a complete farce? there is no communicative intention at the time of executing that design, it is only based on a horrible aesthetic sense and the personal tastes of a number of viewers who do not know the theory either... Just as if your English teacher did not speak English, or as if your doctor asked your mom what he should prescribe.
Another belief is that in order for us to call it design there must be a commission from a third party. I didn't agree before but now I agree a little more and I'll explain why:
If you understand the concept of design and analyze it well, there must be a concrete message, a concrete public and communication must be established, that said making a flyer, a logo of you for you, would be an expression of art which we know requires the exclusive understanding of the artist and not of an audience, and is of course subjective and not objective..
Now, what I do rescue from my old thought is that you should not do absolutely nothing that does not comply with some aesthetic parameters AS A PROFESSIONAL... That is, you as a designer should tell your client, give me the information, tell me the public, and tell me what your goals are so that with that data I can execute the design, however, you must awaken that artist side that will begin to wonder, do I like what I designed? of course leaving defined the point that this “taste” is aligned to an aesthetic sense, to a functional sense and to your criteria as a creative professional.
From this beautiful synergy a concept I have been talking about for years is born, and it is the design artist.
I am going to summarize it in the most basic way possible so that experts and beginners can reach a consensus. The objective of Graphic Design is that the message can be expressed in an attractive and easy to understand way.
In summary, graphic design has two pillars to attend to and they are the aesthetic and the functional for it to be considered design and these pillars must, or rather MUST guarantee communication or all your effort will have been in vain.
Graphic design transforms the environment in which we live and is essential to translate ideas into different types of messages and can literally make the difference in the success of a business by improving the perception of quality of the product or service.
With the above mentioned so far, you could tell me then who is the graphic designer? Exactly! The one who learned photoshop and #Illustrator. Of course not my dear readers, designers would come to be connoisseurs of the image and all that implies. Yes it is someone with an outstanding technical skill, but that's not really the essential, it must be a skilled thinking person, a creative person, someone with a millimetric attention to detail, a versatile person with adaptability applicable to the solution of visual problems, and fortunately for you, all of the above are skills that are learned so I do not want excuses. That said and to say goodbye, Discover graphic design and create a great Branding that impacts, communicates and sells.
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